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View Detail of Old dog. New tricks.

Old dog. New tricks.

In one final blow to conventional thinking, we blew up Concussion and changed our name to PAVLOV. The new moniker was inspired by the findings of Russian scientist, Ivan Pavlov, who first recognized the concepts of conditioned behavior, and stimulus and response. As part of our planned brand evolution, we’re building upon the concept that stimulus and response is a powerful, natural phenomena we can leverage to elicit desired consumer behavior. The same collection of rogues and scholars th...

View Detail of Brand Reboot

Brand Reboot

PAVLOV was selected to help the Fort Worth Convention & Visitors Bureau evolve its brand position as it seeks to lure a new breed of visitors to Cowtown. The City of Cowboys and Culture has grown in its offerings and attractions, and wants to leverage that into new messaging that captures the attention and stokes the imagination of a new generation of potential visitors worldwide....

View Detail of Say FWHAT?

Say FWHAT?

The Fort Worth Chamber of Commerce chose PAVLOV to help develop an online initiative to attract new young professionals to the city. The result was the recent launch of the “FWHAT” microsite (www.FWhatFortWorth.com) that touts Fort Worth’s coolest assets. A sleek design and easy user interface helps viewers to quickly access a variety of elements –– from nightlife to housing, shopping and more –– that showcases the high quality of life our city has to of...

View Detail of Design Diva

Design Diva

Cassie Kruemcke has joined PAVLOV as Design Director. The 18-year, award-winning designer has created results-oriented work for such clients as Coria Labs, Alcon, Norman Regional Health System, IBM and Principal Financial, among others. She has also owned her own design studio, mint ink. Cassie earned her BFA in Graphic Design from the University of Texas at Austin, and began her career at Dallas-based Eisenberg and Associates. Her work has won numerous advertising and design awards, and appeare...

View Detail of Networking Know How

Networking Know How

Our own PR and Social Media pro, Claire Bloxom-Armstrong, was recently featured in a national post on Ragan’s PR Daily. In an article written by Mark Fadden, titled “Is PR Success still about who you know?”, Claire provides sage advice for proper networking and burnishing ones personal brand. She asserts that, even in a digital social world, you still have to move well in the real world. “I believe the strongest bonds among people are still based on relationships establis...

View Detail of Web Wizards

Web Wizards

Kudos to the PAVLOV interactive team for the launch of Konami Gaming, Inc.’s new brand website (konamigaming.com). The site, created for one of the world’s leading casino slot machine and systems manufacturers, features state-of-the-art, responsive design, a robust content management system, rich content and sophisticated functionality that provides an enhanced user experience. Interactive manager, Allan Cardozo, and Interactive AE, Katie Betik, lead the design and development of the...

View Detail of Meet Megan Cano

Meet Megan Cano

PAVLOV welcomes its newest staff member, Megan Cano, who will lead “Team Fly” as Account Executive on the recently won DFW International Airport account. The Austin native and Villanova graduate comes to Pavlov from stints at Uproar! (a division of DDB-New York) in Dallas and GSD&M in Austin. As if that wasn’t interesting enough, as a kid Megan made the cover of her hometown newspaper when photographed jumping from a pile of trash for an article on recycling. ...

View Detail of And the Award Goes To...

And the Award Goes To...

We walked away with top honors in two prestigious categories of the American Gaming Association’s VOICE Communications Awards held in Las Vegas: for the second straight year, “Gasser Dazzles” won Best Print Advertising Campaign (besting 800-pound gorilla, Bally Technologies), and Konami’s Fortune Chaser microsite captured Best Website (beating MGM Resorts International and Boyd Gaming). Congratulations to our Creative and Interactive teams for bringing home the hardware!...

View Detail of Ready for Takeoff

Ready for Takeoff

DFW International Airport has selected PAVLOV as its Business to Consumer Marketing, Advertising and PR Agency of Record. Our agency topped a list that included national contenders, and is the first Fort Worth firm to ever win the prestigious advertising account. Exciting projects include promoting new international routes, state-of-the-art parking products and services, and new customs programs. “DFW hosts 60 million travelers each year and is on par financially with a Fortune 500® co...

View Detail of Top Ranked X Two

Top Ranked X Two

PAVLOV has scored a pair of top rankings from the Fort Worth Business Press and the Dallas Business Journal. In the publications’ annual lists of largest advertising agencies, we ranked 4th in Fort Worth and 10th in Dallas (based on annual capitalized billings). “We have been very fortunate to maintain our status among the top shops in our region,"said Allen Wallach, CEO/Partner. "I give all of the credit to our loyal clients and highly-talented staff.” ...

View Detail of MAKING THE GRADE

MAKING THE GRADE

Our new ad campaign for Texas Wesleyan University is getting high marks from the client and local media, alike. In addition to increasing freshman applications 110%, a recent Star-Telegram op-ed called it “...a smart strategy to strategically raise the profile of a school that’s been a fixture in Fort Worth for more than a century.” Working closely with the TWU marketing team, a theme of “Smaller. Smarter.” was devised for the 3,200-student school and headlines such as “You shouldn...

View Detail of We've Gone International

We've Gone International

Recently, we were featured in the 2012 GRAPHIS 100 Best in Advertising. What's more, we were one of only a few agencies in the entire region to be honored by this globally influential and prestigious advertising/design publication. But we just didn’t squeak into its revered pages, we exploded with an impressive three ad campaigns, including the cover – that’s right, THE COVER! Thanks to Konami Gaming, Inc., Route 66 Casino Hotel and Gasser Chair Company for the opportun...

View Detail of A Good Sign: Woodlands Logo Makes Symbol

A Good Sign: Woodlands Logo Makes Symbol

A logo by design guru and PAVLOV cohort, Gladys Pinkerton, was selected for publication in the internationally acclaimed book, Symbol. The logo, created for The Woodlands Resort & Conference Center, is showcased alongside exceptional examples of new and classic corporate symbols including the famous Nike swoosh, Apple’s apple and the Sprint pin-drop. Symbol is a new book by Angus Hyland and Steven Bateman, published by Laurence King. It consists of "1,300 symbols organized int...

View Detail of Campaign Coup

Campaign Coup

PAVLOV and client HCA North Texas got major props from leading national health care trade publication Healthcare Marketing Advisor for a campaign to promote short hospital emergency wait times. Kudos to our entire team, led by creative director Khris Kesling.  Check it out here — Healthcare Marketing Advisor – Concussion featured in top national healthcare trade publication for ER Wait Time Campaign...

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