Greater Than Icon


Our new ad campaign for Texas Wesleyan University is getting high marks from the client and local media, alike. In addition to increasing freshman applications 110%, a recent Star-Telegram op-ed called it “...a smart strategy to strategically raise the profile of a school that’s been a fixture in Fort Worth for more than a century.” Working closely with the TWU marketing team, a theme of “Smaller. Smarter.” was devised for the 3,200-student school and headlines such as “You shouldn’t need GPS to get from class to class” hammered home the idea in print and web banner advertisement, outdoor billboards, television and radio spots. Creative Director, Khris Kesling, led the creative on the campaign and worked with Dallas-based Post Asylum on the video production.


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