Situation / Problem
The MAIN ST. Fort Worth Arts Festival (MAIN ST.) is an annual, four-day award-winning celebration of the visual, culinary and performing arts. In 2011, the signature event celebrated its 26th anniversary, and event organizers Downtown Fort Worth, Inc., wanted the celebration to be record-breaking. Our PR team was tapped to promote the festival through media relations and social media.
We produced an aggressive media relations and social media campaign to pump up awareness to local/regional residents and visitors alike, and also to solidify its position as one of the most credible arts events in the nation. Tactics included pitching four major angles – the general overview, the participating artists, musicians and performances, and the festival’s green initiatives – as well as engaging audiences on a daily basis via Facebook and Twitter.
In addition, we worked with producers at Dallas/Fort Worth’s CBS TV affiliate stations, KTVT Channel 11 and TXA21, to arrange live broadcasts during all four days of the event from a specially constructed outdoor stage in downtown.